Being an indie artist doesn’t mean that you go at it alone. There are now Indie Labels to help boost your career. Today, we discuss the pros and cons of Indie Labels.
By definition, an indie or independent artist means that they function separately and autonomously from large scale commercial labels. However, as the years went on, communities and establishments realized that indie artists in their area had a lot to offer.
It was great how some people in these communities eventually galvanized together in order to create Indie Labels.
What is an Indie Label?
An independent label or an Indie Label is one that exists without major funding or backing by a company or entity. They usually start small are comprised of tightly knit communities and individuals.
Cons of joining an Indie Label
Like all things in life, there are potential cons in joining an Indie label, especially for indie musicians.
One of the best ways to get the world to know you exist is through massive publicity and marketing tactics. Tours, promotions, interviews—the works—are usually outside of the grasp of small-time indie records. Indie labels don’t always have the necessary funds to launch wide and extensive campaigns to promote their artists.
A risk that indie artists usually have to take with smaller labels is to put in their own money into their own career. This isn’t to suggest that there are no bigger indie records out there, of course.
Less Pull in Networking
One of the reasons why bigger labels get to propel their talents toward the top of the world in no time flat is because of already established labels have connections in all the necessary places. As most indie labels start small, their reach is hardly far-reaching.
If an indie artist were gunning for a fast shot to the spotlight, an indie record label may not be a good fit.
Pros of joining an Indie Label
Let’s shake off the doom and gloom! Not everything about indie labels is bad. Let us now shift your attention toward the pros!
One of the best things about indie labels is that they have much respect for the craft and process of artists. While are reasonable expectations given like date of completion, the artists are free to pursue a genre change or collaborations on their own discretion.
Larger labels have often been described as a machine that constantly comes up with record after record. In order to maintain that, they sign up a lot of artists and curb their creative freedom. Instead, they are given a patter to keep and market it as they see fit.
Profit for the artist
What people don’t really realize is that major record labels put their own earnings before the earnings of the artist. This is just how it has always been. Indie labels often have a shared profit agreement, usually 60-40 with sixty belonging to the artist.
As you can see, there are pros and cons when it comes to dealing with Indie Labels. So before you commit to anything, it’s best to know what you want to do with your music.